Understanding the Business-2-Business buying process and how that affects your hotel sales team structure & day-to-day operation is critical in creating a successful environment that will lead to more closed business.  In this 4 minute video, I share insights on how important it is to understand the buying cycle from the buyer’s perspective so that your hotel can deploy efforts in sales appropriately and create a consistent sales pipeline & more wins!  I hope you enjoy the video.  It’s my first of many to come, and I’d love to read your feedback!