According to Hubspot, 59% of marketers boast email marketing campaigns as their most effective channel for generating leads. However, in GitGo’s experience less than a quarter of our hospitality customers were consistently running B2B email campaigns before engaging with us on a program. These programs all approached us as they were suffering from an inconsistent sales pipeline.
If you’re a hotel sales and marketing leader, it’s time to take notice. Email marketing is not just an option; it’s a must. This is why GitGo has implemented email marketing campaigns into all of our Masterwork property-level sales programs and nearly every customized revenue generation program we run for our brand, chain and management company programs. It’s an incredibly effective way to consistently engage with your target audience, reinforce your hotel’s brand identity, and ultimately, drive group and meeting bookings, as well as consistently nurture future business opportunities for projects and local negotiated business travel rates. The truth is, if you’re not utilizing email marketing, this is one of the reasons you’re likely suffering from inconsistency in your sales revenue.
However, just checking the box by running a campaign in common platforms like MailChimp or Constant Contact is not going to get the kind of results GitGo’s customers experience .
Standing Out in a Crowded Inbox
With such an astronomical volume of emails flooding consumers’ inboxes, it’s imperative to distinguish yourself to ensure your messages get the attention they deserve. At GitGo, we specialize in delivering outsourced sales solutions, and we’re here to share some invaluable tips to ensure your emails never end up in the dreaded “Junk” folder.
1. Craft Irresistible Subject Lines
The subject line of your email is the gateway to success or obscurity. Fortunately, there are proven strategies for crafting compelling subject lines that demand attention. Keep it concise, capitalize the first letter of each word. Questions and lists are excellent ways to pique curiosity and engage readers. Also note that personalized subject lines are 26% more likely to be opened than their generic counterparts.
2. Utilize Incentives
Offering email-exclusive incentives for the B2B decision-makers and influencers is a surefire way to entice potential business and keep them on your email list. B2B decision-makers are looking to be the hero of their organization. Know your audience and what drives their decisions and craft offers to entice.
3. Optimize for Mobile Viewing
In today’s mobile-centric world, smartphones and mobile devices are the primary platforms for accessing emails. Regardless of how captivating your subject line and content may be, if your email isn’t mobile-friendly, you risk losing potential business. GitGo ensures that your email campaigns are seamlessly formatted for mobile, guaranteeing that your message reaches your audience wherever they are.
4. Include a Compelling Call to Action
Don’t let your emails go out without a crystal-clear next step for your recipients. Whether you want them to book a meeting with you, explore your hotel’s amenities, or engage with you on social media, make your call to action prominent and impossible to miss. GitGo’s expertise in crafting effective call-to-action strategies will drive measurable results for your hotel.
The hospitality industry is fiercely competitive, and success hinges on effective sales and marketing strategies. Email marketing is an important component that can set your hotel apart and drive your new business pipeline. GitGo is your trusted partner in this journey, offering email marketing campaigns designed to help you conquer the inbox, engage your audience, and boost your hotel’s revenue.